Stiftung Lesen
"Der Elefant in Raum" - Explainer Video
DESCRIPTION
Inside a new campaign about raising awareness to illiterate adults, we were asked to produce two movies. This one was meant to address some tips and suggestions on how to talk to parents with this difficulty. Exploring the logo of the campaign and the metaphor of the "Elephant in the Room", we decided to bring this concept to life and have the elephant as a character in the movie. We preserved the style of the Awareness movie, analog and charming, so we could talk about the issue in a lighter way.
INFO
Client: Stiftung Lesen
Studio: Goldener Westen
TEAM
Creative Direction: Bianca Toloi
Illustration and Art Direction: Karolin Nusa
Animation: Bianca Toloi and Lera Shadova
Cel Animation and 2D Effects: Lera Shadova and Kaho Yoshida
Sound Design: Philipp Koller
FESTIVALS
2020 Supertoon International Animation Festival
2019 Factual Animation Film Festival Berlin
Animations
Explainer Video
