top of page
The Big Plastic Count
Social Campaign
DESCRIPTION
Social media campaign for The Big Plastic Count, a UK initiative raising awareness around plastic waste and its environmental impact. I developed the typography animation and motion design across three films, creating a procedural system that gave the type a plastic-like quality while keeping the information clear and readable. Microplastic-inspired particles and movement became a recurring visual element throughout the campaign.
TEAM
Producer: Yvette Farmer
Creative Director: Dylan White
Illustrations: Dylan White
Typography animation and Motion Design: Bianca Toloi
WEB
Styleframes and Illustrations
Typography and GIFS
Videos
bottom of page